Author(s):
1. Enore Adriana Chavez-Jiménez, University center for economic and Managerial sciences Mexico, Mexico

Abstract:
STRATEGIES FOR CREATING NEW BUSINESSES, A SOCIOCULTURAL AND INSTITUTIONAL APPROACH José G. Vargas-Hernández, M. B. A.; Ph.D. Enore Adriana Chávez-Jiménez University Center for Economic and Managerial Sciences University of Guadalajara Periférico Norte 799 Edif. G201-7, Núcleo Universitario Los Belenes Zapopan, Jalisco, 45100, México Tel. 52 3337703340 Ext. 25685 jvargas2006@gmail.com, jgvh0811@yahoo.com, josevargas@cucea.udg.mx Abstract This paper aims to summarize the main theories from socio-cultural or institutional approach to encourage the creation of new businesses. Given this context, it raised the importance of theoretical study of the factors that influence decision making in the development of new businesses and how it affects the environment in which they operate the same business. The research method used is to review the existing literature by analyzing the major theories involved in the creation of companies emphasizing the socio-cultural approach. The analysis concludes the activity of entrepreneurship to encouraging the creation of companies, being an important factor in economic development. Keywords: Entrepreneur, company, socio-cultural approach, theories on the creation of companies. JEL: L26, M13.

Key words:
Entrepreneur, company, socio-cultural approach, theories on the creation of companies. JEL: L26, M13.

Date of abstract submission:
23.09.2013.

Conference:
REDETE 2014 - Researching Economic Development and Entrepreneurship in Transition Economies